Learn about Longview: what drives our culture?

Culture.  it’s a subject we discuss constantly. We talk about– and think about– how to shape it, what it means to us, and what it means to our future hires.  We regularly ask each other: how do we create a good culture? How do we keep people invested in...
Why I traded for a new business model and electric car

Why I traded for a new business model and electric car

This post was originally published on Linkedin. Sure, I wrote this in a pretty cozy situation: March blizzard outside, fireplace and music inside. Fuzzy socks on. Office closed for the snow day. But huddling up for a Nor’easter just a couple weeks after a run of 75...

Don’t let fun marketing toys kill your strategy

Good news: there are more marketing tactics to choose from than ever before, and they all have reach and power. Bad news: see above. Keeping our ear to the ground for business challenges and growth trends, we’re feeling the vibrations of a steadily expanding sinkhole...