REYNDERS, MCVEIGH CASE STUDY
Reynders, McVeigh’s approach to investing is unique. The independent investment manager builds its portfolios on sound fundamentals, but also views the markets through a unique social lens. The firm is not quite traditional and not quite purely socially responsible, creating its own space in a crowded industry.
Being unique is a great strength. Gaining recognition for that uniqueness can be a great struggle. We set out to capture the Reynders, McVeigh approach and move it into spotlight.
Working closely with the Reynders, McVeigh principals and their team, we crafted messages and storylines that captured their strengths, resonated with the media, and bolstered credibility with target audiences.
With great content and timely outreach as the backbone, we forged relationships with media that led to on-message, on-mission exposure.
We developed a grass-roots social strategy to launch @ReyndersMcVeigh in a crowded, compliance-heavy social media space. By bringing strong, shareable content to influencers in the investment and SRI space, we grew from 0 to 1,000 followers without the help of direct marketing or incentives.