It’s simple: shortcuts aren’t an option.We listen carefully, do our homework, and apply our experience. Then we collaborate to simplify complex themes and inspire audiences to action.
Your message should be able to both impact the new business pipeline and attract influencers to help tell your story. At Longview Strategies, our ability to translate often challenging messages enables us to bring client stories to life through the most effective channels.
REYNDERS, MCVEIGH CASE STUDY
Reynders, McVeigh’s approach to investing is unique. The independent investment manager builds its portfolios on sound fundamentals, but also views the markets through a unique social lens. The firm is not quite traditional and not quite purely socially responsible, creating its own space in a crowded industry.
Being unique is a great strength. Gaining recognition for that uniqueness can be a great struggle. We set out to capture the Reynders, McVeigh approach and move it into spotlight.
Working closely with the Reynders, McVeigh principals and their team, we crafted messages and storylines that captured their strengths, resonated with the media, and bolstered credibility with target audiences.
With great content and timely outreach as the backbone, we forged relationships with media that led to on-message, on-mission exposure.
We developed a grass-roots social strategy to launch @ReyndersMcVeigh in a crowded, compliance-heavy social media space. By bringing strong, shareable content to influencers in the investment and SRI space, we grew from 0 to 1,000 followers without the help of direct marketing or incentives.
Social Media Gains at Established Retailer
A regional family-owned retail business with five locations looked to communicate its history in the local marketplace and its emphasis on representing several national/international brands. The company approaches their customers as if they were part of the family.
Originally retained to combat a crisis communication situation, we were then tasked with evolving our social media and public relations strategy to correlate with the company’s other marketing and advertising efforts. We set out to gain followers on social media platforms, boost engagement, and keep customers talking.
We held monthly strategy meetings to discuss each store location’s goals, opportunities, and how they fit into the overall company strategy. Armed with this information, we drafted compelling and creative social content to drive reach and interest from prospective and current buyers.
We implemented real-time community management and deployed a mix of organic and paid social media content that included clear calls to action. The social pages reached 360 percent more customers year over year, amounting to a 1,139 percent increase in customer engagement. In fact, one of the locations alone reached 502 percent more customers and saw a 5,586 percent increase in engagement year over year.