M&A among financial advisory firms is on a tear, ready to break M&A records by year’s end. The rampant activity presents timely opportunities, as mid-sized wealth management firms are bolting together formidable books to grow while the markets remain cooperative.
Whether planning to acquire, sell, or grow organically, wealth managers should know that their value is not only a numbers game. There are three financial services marketing questions to keep top of mind in order to add intangibles that support an acquisition strategy:
- What’s your appeal to the next generation of clients?
- Does your brand have value among clients?
- Do peers respect your name in the marketplace?
It all comes down to a simple truth: the brand is part of the business, whether or not you invest in it. By shaping it and managing it, you control a vital aspect of your buying and selling power.
Read more in our commentary, RIAs, M&A and Why Brand Value Matters, as published in ThinkAdvisor.
