I’ve been described by the outside world as the Mary Poppins of molding public perception. As a branding strategist who is allergic to buzzwords and as someone who is on the hunt for human engagement in the digital realm, my career trajectory has been quite the journey. With a level of transparency, client advocacy, and intentionality, my work has contributed to a spectrum of industries both in the professional service and startup space.
Branding for me has always been more than a color palette or typographic choice. At its core, branding molds perceptions, enhances impact, and deliberately differentiates areas of expertise. By working holistically with key stakeholders, thought leaders, and startup founders, the unified goal has been to bring purposeful change. Every element of a brand contributes in crafting consumer behavior. As a result, these elements impact decision making processes to drive revenue and accelerate brand equity in our respective industries.
Similarly through this intentional decision making process, I am proud to announce my transition to the Longview Strategies team. Through Longview’s honest, thoughtful, unconstrained, and unafraid approach, I am delighted to join this matrix of marketing masterminds. With a shared philosophy in brand strategy as our framework, we’re changing the lens of marketing – from monotonous maintenance tasks to mountain-moving initiatives. I look forward to working with the entire Longview network in bringing a spoonful of sugar to drive impactful change through creative confidence and sustainable brand building.
