Building a sustainable finance brand.
“Longview distilled the value of our work into a clear and compelling narrative, and they consistently bring ideas to life with their unique vision and skills.”
– Reynders, McVeigh Capital Management, LLC
The Situation
With so much confusion about what successful sustainable investing looks like, how could one socially progressive investment manager tell the right story to grow its client base?
Reynders, McVeigh Capital Management entered the market with a unique philosophy for the time. Its investment approach was not purely financial, nor was it a traditional SRI practice.
Our goal? Launching a financial services marketing strategy to help build credibility and develop a trusted brand.
Our Approach
Based on the firm’s message, strategy and position in the marketplace, we developed a brand that emphasized a higher standard of investing. Central branding elements included a website that featured proprietary research, a tagline capturing the firm’s commitment to “Invest in Better,” and marketing materials that conveyed the full range of services.
Longview developed a platform of thought leadership to emphasize that the firm’s approach was essential to identifying risk and opportunity. Our team crafted discussion papers, commentary, and infographics to create a body of work that told the story. As momentum gathered, the website, social media, and media coverage worked together as a powerful content engine.
Social Media Metrics
- Impressions increased by 200%
- Engagement increased by 2,000%
- Impressions increased by 150,000
- Engagement increased by 1,000+