Case Study
CULTIVATING
CREDIBILITY
Public Relations success in the field
The Situation
A global management consulting firm sought to bolster its footprint in the United States, re-invigorating a centuries old brand.
Public relations campaigns across five different sectors were designed to elevate the profiles and credibility of its senior team.
Our Approach
Each of the client’s practices was unique and required a distinct knowledge set and dedicated team.
Longview executed its “newsdesk” media engine for each sector, monitoring ongoing trends to spur both proactive and reactive media opportunities among targeted outlets and journalists.
Our Approach
Each of the client’s practices was unique and required a distinct knowledge set and dedicated team.
Longview executed its “newsdesk” media engine for each sector, monitoring ongoing trends to spur both proactive and reactive media opportunities among targeted outlets and journalists.
An Emphasis on Awareness
We elevated the company’s profile through media coverage in key outlets, including:
Featured Profile
One of many media highlights in the extensive initiative included a feature on Fareeda Ahmed and her experience as a woman in the media and entertainment technology sector.
A Growing Presence
Pieces Of Media Coverage Over 12 Months
Cumulative Impressions/Reach Over 12 Months