CMO Toolkit

The multifaceted role of the Chief Marketing Officer (CMO) has shifted in today’s world. At Longview, we understand both the challenges of CMOs and the nuances of guiding marketing as an “outsourced CMO.”

Our latest toolkit takes a deeper dive into the:

  • successful traits of CMOs,
  • potential roles and titles for your marketing department,
  • key questions to guide CMOs through their decision-making and hiring process, and
  • ways to support CMOs to carry out their role and optimize their marketing initiatives.

To download this toolkit fill out the information below:

 

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ESG Strategy: Beyond the Band-Aid

ESG Strategy: Beyond the Band-Aid

It’s time to formalize your corporate responsibility journey. Regardless of where your current ESG or sustainability programs stand, you know that inquiries must be addressed and expectations met. The needs, however, are technical, broad, and daunting.