Insights

CMO Toolkit

The multifaceted role of the Chief Marketing Officer (CMO) has shifted in today’s world. At Longview, we understand both the challenges of CMOs and the nuances of guiding marketing as an “outsourced CMO.”

Our latest toolkit takes a deeper dive into the:

successful traits of CMOs,
potential roles and titles for your marketing department,
key questions to guide CMOs through their decision-making and hiring process, and
ways to support CMOs to carry out their role and optimize their marketing initiatives.

To download this toolkit fill out the information below:

Name(Required)

First Last

Email(Required)

Evan Zall for PR Daily: How PR is quietly powering the future of generative search

Jun 16, 2025

Generative search is changing the rules of visibility — and it’s putting a spotlight on public relations.

Why EcoVadis Improvement Is More Than a Score

Jun 9, 2025

Companies are feeling the pressure from all directions: customers, regulators, investors, and rating platforms. EcoVadis, a leading sustainability assessment tool, has emerged as a critical benchmark for ESG maturity. But for many companies, improving an EcoVadis score feels more like an obstacle course than a strategic lever.

Evan Zall for PR Daily: 3 ways to keep your thought leadership clear, credible and heard

Jun 2, 2025

Thought leadership matters most when the world feels off balance. But in a 2025 news cycle defined by whiplash—tech breakthroughs, social volatility, policy reversals—many leaders default to silence. That’s a missed opportunity.