Leading the Way with New Technology
The rules of visibility are being rewritten—again. As generative AI reshapes how people find and trust information, the communications playbook is evolving fast. PR isn’t just about earned media anymore; it’s about earning a place in the answers AI delivers.
That might sound daunting. But we see it as an opportunity.
At Longview Strategies, we’re helping clients adapt in stride, blending the fundamentals of credibility with the emerging science of generative discovery. New approach, same mission: show up with clarity, build trust, and lead the conversation—human and machine alike.
Recent Highlights and Insights
Get Your Free GEO Audit Today!
Our GEO Audit is a fast, actionable review of your brand’s visibility in the generative search landscape. We’ll analyze:
• Where and how your brand is currently being surfaced in AI-generated content
• Your earned media footprint and its alignment with high-authority, AI-trusted sources
• Key gaps in credibility signals, structure, and content quotability
• Opportunities to enhance narrative discoverability by both people and platforms
In short, we help you see what the algorithms see—and build a roadmap to amplify your relevance in this new era of search.
Read our latest paper to learn how PR powers GenAI visibility
As generative artificial intelligence (GenAI) reshapes how people discover information and make decisions, the impact of public relations is going to a new level. The core remains tied to the traditional goals of driving awareness, earning third party credibility, and establishing trust. But as search technology changes, the qualitative value of media exposure is increasing.
Evan Zall for PR Daily: How PR is quietly powering the future of generative search
Evan Zall wrote two articles for PR Daily! He spoke to two pressing issues in the strategic communication realm: keeping thought leadership clear and credible amidst volatility, and how PR is an unsung powerhouse for skyrocketing generative AI search.
Why EcoVadis Improvement Is More Than a Score
Companies are feeling the pressure from all directions: customers, regulators, investors, and rating platforms. EcoVadis, a leading sustainability assessment tool, has emerged as a critical benchmark for ESG maturity. But for many companies, improving an EcoVadis score feels more like an obstacle course than a strategic lever. It doesn’t have to be that way.
Public Relations and Cybersecurity: Driving Awareness for MSPs
The cybersecurity landscape is evolving fast, and for Managed Service Providers (MSPs), it’s opening the door to new, business-critical roles.
Evan Zall on the Marketing Agency Power Hour
In this new episode of the Marketing Agency Power Hour, Evan Zall had the chance to sit down with Calvin Wilder to talk about how he built Longview Strategies on a foundation of clarity, learning, and leadership.
Ready to take the next steps on your marketing and sustainability journey? Reach out to us today.
