Case Study
Using AI to Protect
Marine Mammals
Lessons from the field
The Situation
As offshore wind development accelerates, vessel strikes – a leading cause of mortality among large marine mammals like whales – are a top concern.
A government contractor specializing in research at the forefront of artificial intelligence (AI), robotics, and human-centered computing partnered with a high-profile renewables company to limit the impact of new infrastructure on the ocean habitat.
Our client sought to highlight proprietary technology that was designed to aid uncrewed surface vessels and was deployed for marine mammal detection and avoidance.
Our Approach
As a new entrant to this space, building credibility for our client and its solution was vital. Longview drew out the unique aspects of the technology by liaising with the commercial offshore wind partner and marine environment collaborators, including specialists from the New England Aquarium and seasoned ship captains. Together, the parties sought to convey their role in energy transition and commitment to protecting the marine mammal population.
Understanding the passion surrounding renewable energy, whale preservation, and the client’s objective to reach potential commercial customers, Longview deployed a multi-pronged, strategic communications program. We developed media materials, produced video assets, and conducted an extensive media relations campaign.
Our efforts resulted in significant exposure across target audiences, including coverage in mainstream and trade media, including USA Today, Bloomberg, NPR, Sea Technology, and Maritime Executive, culminating in Awarion being named one of the year’s top 50 innovations by Popular Science.
An Emphasis on Awareness
We secured key media engagements to elevate our client’s profile, including:
Key Audiences Engaged
Pieces of media coverage across print, radio, tv
Unique viewers reached