Case Study
Building a Sustainable
Finance Brand
Reynders, McVeigh Capital Management
The Situation
With so much confusion about what successful sustainable investing looks like, how could one socially progressive investment manager tell the right story to grow its client base?
Reynders, McVeigh Capital Management, entered the market with a unique philosophy for the time.
Its investment approach was not purely financial, nor was it a traditional SRI practice.
Our goal? Launching a financial services marketing strategy to help build credibility and develop a trusted brand.
“Longview distilled the value of our work into a clear and compelling narrative, and they consistently bring ideas to life with their unique vision and skills.” – Reynders, McVeigh Capital Management
Our Approach
Based on the firm’s message, strategy and position in the marketplace, we developed a brand that emphasized a higher standard of investing.
Longview developed a platform of thought leadership to emphasize that the firm’s approach was essential to identifying risk and opportunity.
Our team crafted discussion papers, commentary, and infographics to create a body of work that told the story.
As momentum gathered, the website, social media, and media coverage worked together as a powerful content engine.
An Emphasis on Awareness
We secured key media engagements to elevate the Reynder’s McVeigh profile, including:
A Growing Presence
Increase in LinkedIn Engagements
Increase in Twitter
Engagements
Increase in LinkedIn Impressions
Increase in Twitter Impressions