The multifaceted role of the Chief Marketing Officer (CMO) has shifted in today’s world. Faced with the current demands of a nearly full-virtual, global economy, the CMO role is being redefined in its required skillsets, resources, and experience level.
Data supports this trajectory. Through Adweek’s partnership with the Mobile Marketing Association, 50 top marketers were surveyed to share their insights on the shifting paradigm for the role of CMO’s. Two significant findings substantiate the change in today’s marketing landscape. During the pandemic, survey respondents reported marketing had taken a step back (8% of respondents) and that the role of marketing was elevated beginning in the early days of COVID-19 (68% of respondents).
During a critical time, this puts the CMO right at the intersection of strategy and execution. They are tasked with the responsibility of spearheading initiatives, harnessing growth-oriented leadership, and proactively seeking common objectives to elevate their company’s brand. Internally, a CMO may be asking any of the following questions to guide their marketing development’s growth and strategic approach:
- What roles should be considered within our marketing team?
- What skills does our marketing team have?
- What initiatives does our team excel in? Where do we need help?
- What time is allocated for marketing initiatives?
- What budget do we need to be mindful of?
- Should we be hiring for full-time roles?
- Or should we be partnering with an external expert?
At Longview, we understand both the challenges of CMOs and the nuances of guiding marketing as an “outsourced CMO.” Our latest toolkit takes a deeper dive into the:
- successful traits of CMOs,
- potential roles and titles for your marketing department,
- key questions to guide CMOs through their decision-making and hiring process, and
- ways to support CMOs to carry out their role and optimize their marketing initiatives.
Download our CMO toolkit today!
