As you may have already seen, we’re sporting a new logo and website these days. Why? We understand that the markets around us are shifting and our clients are seeking growth and change. Our evolution signifies how we’re helping to transform our vertical industries, tapping into success metrics, and most importantly, bringing impactful change to purpose-driven brands.
Our Process
Through our Accelerator program, we conduct messaging and competitor audits to determine industry standards, re-evaluate value propositions, and find compelling visual formats to clearly distill and communicate complex themes and brands. Similarly, as we embarked on our rebrand, we compiled strong representations of our brand – through our messaging and visual identity. Sharing drafts of messaging along with ideation through designed mood boards, we sifted through each of the elements to formulate a well-crafted brand that is cohesive, compelling, and representative of who we are as a firm.
Our Lens
At our core, Longview Strategies hasn’t changed. Our 360-degree approach means that we are always thinking about where we can bring our clients next. As a complete outsourced marketing solution, strategy drives our capabilities. Our subject matter expertise runs deep, and our approach is thoughtful and collaborative.
We see the world through the Longview lens. As an interconnected system where content is king, we prioritize overarching strategy and messaging first. Through a finely tuned process, we capture value propositions that can be optimized through targeted tactics and maximized resources. Purposeful brands start with a strategic lens. This lens is how we start every new initiative and it’s exactly how we started our rebrand.
Visual Identity
Throughout the years, we’ve built a spectrum of services and programs that provide process and momentum to marketing initiatives. Our dedicated team with industry expertise provides a holistic view on the marketing world. Symbolically, on our website we exemplified this approach through the use of high-contrast photography with full-page views. The blurred effect on the website is representative of how the Longview lens brings strategic clarity to marketing and communications. Our logo, although similar to the original, was refreshed with bolder typography, stronger stacked hierarchy, and a more developed icon with a prominent, bold orange tone.
So What’s Next?
- Building on our new brand, stay tuned as we continue to launch new resources, including Longview’s Guide to ESG Branding. If you’re looking for ways to convey how and why ESG is part of your business, we’ll be including our concrete steps to guide you along the way.
- If you’re considering a potential rebrand, get in touch with our Director of Brand Strategy, Olivia Kantyka. With brand launches and refreshes as her niche expertise, Olivia incorporates a design thinking methodology to elevate brands as they adapt to today’s changing landscapes.
- Is your sustainability story coming into clearer focus? Are you looking for the right message to support your journey, or the best way to approach sustainability reporting and communications? Get in touch with our Vice President, Alex DeBlois. Alex partners with key stakeholders to capture key messages and develop compelling content that drives measurable results.
- Did you know that by 2022, online videos are expected to drive over 82% of all consumer internet traffic? That’s 15x higher than 2017 according to Clickz.com. At Longview, we’ve seen the effectiveness of video and are huge proponents in mixed digital media incorporated in our Content360 program. From brand stories to key stakeholder interviews, let’s propel your message by incorporating video as a cornerstone piece of content.
If you’re interested in learning more about Longview Strategies, schedule a call with our President & Founder, Evan Zall.
