Words matter, especially in the complicated arena of corporate sustainability and ESG. But there are clear trends that demonstrate companies are going loud — even if they use varied terms to demonstrate similar activities.
The numbers speak volumes. Check out the below visual, and you can learn more about building a strong sustainability and ESG communications strategy by downloading our guide here.
For two decades, the visibility playbook was settled. You optimized your site, chased backlinks, climbed the rankings, and measured success by where you landed on a page of blue links. Own the keywords, own the conversation.
With the era of artificial intelligence now firmly upon us, that playbook is in shreds, and boardrooms are still playing catch up.
For early and mid-stage life sciences companies, the timeline between major milestones can feel impossibly long. Momentum isn’t built with announcements. It’s built in the quiet phases between them.
Public relations done well doesn’t just get you into the conversation. It keeps you there, creates new pathways for growth, and builds infrastructure that strengthens every part of your business.