We all embraced impactful change in 2021.
With sustainability and ESG gaining ever-increasing momentum, we’ve been excited to partner with our clients to help shape the conversation.
We’ve welcomed the keen interest in transparent, authentic communications and affirmative views on the issues that embody today’s cultural pivots. Sustainability, for example, is now at the heart of financially responsible decision-making. From a marketing perspective, we’ve also seen a change in digital trends that put value creation, strategy, and creative design at the forefront.
With our ears to the ground and our eyes on the horizon, the team at Longview is excited to share our 2021 Year in Review.
We see the world through the Longview lens. This puts thoughtful content at the center of every great strategy. With relevant pieces of cornerstone content, we worked with our clients in 2021 to share their insights on shareholder advocacy, investor best practices, and C-level data use.
Media exposure helps expand our clients’ reach.
It also amplifies their message and creates third-party credibility among their audiences. This year, we’ve been excited to get them engaged with targeted media outlets.
- CNBC, Why the Biden climate plan may be good for some investors
- IR Magazine, A “contrarian” approach to ESG integration
- InvestmentNews, Infrastructure plan would significantly impact energy sector
- CIO magazine, The Green Gambit—Investing for Corporate Strategic Advantage in the Post-COVID-19 World
Website launches and brand refreshes became landmark milestones, with companies looking for ways to stay relevant in a near-fully remote and digital world. We also took an introspective look with our own rebrand in 2021!
As collaborative thought leaders, we shared insights this year on trends in sustainable finance, communications, and digital marketing.
- We observed an inflection point in how corporate social responsibility is setting the stage for strategy, marketing, and communications.
- We led the way with guidance on integrating ESG into marketing initiatives as part of The Great Repricing: Financial Advice in the Age of Climate Change Conference.
- We talked through emerging trends and opportunities in digital marketing for financial advisors on the Sustainable Finance Podcast.
Other recent insights from the Longview team include:
. 
. 
Read about our latest award!
